Dakota Johnson stars in the short film ‘Vale’
Estrella Damm is proud to present ‘Vale’ a new short film by award winning Alejandro Amenábar (The Others), starring Dakota Johnson (50 Shades of Grey, A Bigger Splash), Natalia Tena (Harry Potter, Game of Thrones) and Quim Gutiérrez (3 Bodas de más, Primos) that gives a warm-hearted insight into friendship in the Mediterranean, as a group of young people explore the island of Ibiza.
The story follows Rachael (Johnson) who is travelling through Spain alone. Arriving in Ibiza she meets a group of Spanish friends who offer to show her all the best spots on the island, introducing her to delicious food, refreshing beer, and perfect beaches.
Rachael also catches the eye of Victor (Gutiérrez) who embarks on a hilarious attempt to catch Rachael’s attention, despite neither of them being able to speak the other’s language.
Alejandro Amenábar, who co-wrote and directed the film, says it was great to step away from his usual film style for a change: “To explore a comedy, a genre totally away from my usual film style, was very attractive. We worked to a traditional film structure and put together a group of characters that would allow us to explore a typical Mediterranean friendship group. Even if some of them didn’t speak the same language, they would still get together over food and drink and celebrate life. This film portrays the impulse to say “vale” and join any invitation that a friend may offer.
Speaking of the cast, Amenábar, says they were a pleasure to work with: “The presence of Dakota Johnson, Quim Gutiérrez, Natalia Tena and the rest of the cast have been a blessing for me. There was a great vibe amongst them from the very first day and they all understood and shared what we were trying to do.
“Dakota irradiates elegance and freshness. She has moved away from possible clichés with ease and in Rachael she has created a tender and warm character. Quim is one of those actors who I have always wanted to work with. Even the simplest line of his dialogue shines and it becomes something special and very funny.”
Estrella Damm is the first beer brand to use the short film genre as part of an advertising campaign in this way and already with great success. Vale was one of the highest trending videos on YouTube in Spain in 2015 with 10 million views across YouTube, Facebook and Twitter. This follows a successful, innovative marketing campaign using a music video, Summercat by Billie the Vision & the Dancers, in 2009.
The trailer to Vale will be screened across Channel 4 digital channels, and before Luna Cinema screenings this summer.