Felicity Jones’ “Jyn Erso” The Most Popular Star Wars Character In The UK

To tie in with Star Wars first premiering 40 years ago (on 25/05/77), new search trends analysis research today reveals that British actress Felicity Jones’ “Jyn Erso” is the UK’s most popular Star Wars character.

Captify, a Search Intelligence driven advertising technology company, which analyses 33 billion online monthly searches, found:

The UK’s Top Five Star Wars Characters

Star Wars Character % Of Online Searches
1. Jyn Erso (Felicity Jones) 96.2%
2. Princess Leia (Carrie Fisher) 1.3%
3. Hans Solo (Harrison Ford) 0.5%
4. Obi-Wan Kenobi (Ewan Mcgregor) 0.4%
5. Anakin Skywalker (Hayden Christensen) 0.3%

Meanwhile UK men (at 83%) were far likely than women (at 17%) to be searching online for Star Wars. In terms of age, Star Wars is most popular with 35-44 year olds Britons (49% of online searchers), followed by 18-24 year olds (27%).

Captify powers advertising campaigns across Display, Video and Mobile format for over 450 of the globe’s biggest brands, and 150+ agencies.

News Editor

Author: News Editor

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