Felicity Jones’ “Jyn Erso” The Most Popular Star Wars Character In The UK
To tie in with Star Wars first premiering 40 years ago (on 25/05/77), new search trends analysis research today reveals that British actress Felicity Jones’ “Jyn Erso” is the UK’s most popular Star Wars character.
Captify, a Search Intelligence driven advertising technology company, which analyses 33 billion online monthly searches, found:
The UK’s Top Five Star Wars Characters
|Star Wars Character||% Of Online Searches|
|1. Jyn Erso (Felicity Jones)||96.2%|
|2. Princess Leia (Carrie Fisher)||1.3%|
|3. Hans Solo (Harrison Ford)||0.5%|
|4. Obi-Wan Kenobi (Ewan Mcgregor)||0.4%|
|5. Anakin Skywalker (Hayden Christensen)||0.3%|
Meanwhile UK men (at 83%) were far likely than women (at 17%) to be searching online for Star Wars. In terms of age, Star Wars is most popular with 35-44 year olds Britons (49% of online searchers), followed by 18-24 year olds (27%).
Captify powers advertising campaigns across Display, Video and Mobile format for over 450 of the globe’s biggest brands, and 150+ agencies.