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Poseidon: The IMAX Experience at the bfi London IMAX Cinema

 ESCAPE IN IMAX AT THE BFI LONDON IMAX CINEMA Poseidon: The IMAX Experience to open on Thursday 1 June Epic film digitally re-mastered into The IMAX Experience®

 London, 10 May 2006 - Audiences will be holding their breath for Poseidon: The IMAX Experience to open at the bfi London IMAX Cinema on 1 June. Digitally re-mastered into the unparalleled image and sound
 quality of The IMAX Experience with proprietary IMAX DMR* (digital re-mastering) technology, Poseidon: The IMAX Experience will debut concurrently with the nationwide 35mm release from Warner Bros. Pictures.

 Moviegoers will experience the impact of the rogue wave - a monstrous wall of water over one hundred feet high - on a giant IMAX screen nearly as high. The large 15/70 film frame, combined with the IMAX
 projection technology and remarkable sound system, will provide bfi London IMAX Cinema moviegoers with an extraordinary cinematic experience.

 "Poseidon is a thrill ride," says Academy Award-nominated director Wolfgang Petersen.  "We want people to feel as though they are on the ship when the giant wave hits. We want to pull them under the water and bring them back up to catch their breath. The IMAX format is so immersive, it's perfectly designed to help draw audiences into the action. "

 After a rogue wave capsizes a luxury cruise ship in the North Atlantic, a small group of survivors find themselves unlikely allies in the ensuing battle for their lives in Poseidon. Determined to fight their way to the surface, they must forge a path upward through layers of wreckage as the ship continues to sink, drawing upon skills and strengths they didn't even know they had, fighting against time for their own survival and for each other.

 Warner Bros. Pictures presents, in association with Virtual Studios, a Radiant Production / Next Entertainment / Irwin Allen Productions / Synthesis Entertainment Production of a Wolfgang Petersen film:

       Kurt Russell, Josh Lucas and Richard Dreyfuss star in Poseidon, also starring Jacinda Barrett, Emmy Rossum, Mike Vogel, Mia Maestro, Jimmy Bennett and Andre Braugher. Directed by Wolfgang Petersen from a
 screenplay by Mark Protosevich, based on the novel by Paul Gallico, Poseidon is produced by Wolfgang Petersen, Duncan Henderson, Mike Fleiss and Akiva Goldsman. Kevin Burns, Jon Jashni, Sheila Allen and
 Benjamin Waisbren are the executive producers. John Seale, A.C.S., A.S.C., is the director of photography; William Sandell, the production designer; and Peter Honess, A.C.E., the editor. Music by Klaus Badelt. Costumes designed by Erica Edell Phillips. Poseidon will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. Certificate 12A TBC (Contains sustained threat and images of death that may disturb).

 The bfi London IMAX Cinema is located at South Bank, London SE1. For information on tickets and showtimes, please call 0870 787 2525 or visit the website at www.bfi.org.uk/imax Tickets are on sale now
 priced £12.00 for adults and £9.75 for concessions. The reduced rate for groups of 10 people or more is £11.00 for adults and £8.75 for concessions.


 About the bfi London IMAX Cinema The bfi London IMAX Cinema is run by the British Film Institute (bfi).
 A state-of-the-art, large-format cinema seating over 450 people, it features a screen more than 20 metres high - the height of five double-decker buses - and stretching more than 26 metres wide. It is the largest cinema screen in the UK. This, together with the 12,000-watt digital surround-sound system and the most sophisticated motion-picture projector in the world, immerses audiences in larger-than-life images and ultra-realistic sound, whether the film is in 2D, 3D or IMAX® DMR (tm) .

 About the British Film Institute The British Film Institute's purpose is to champion moving image
 culture in all its richness and diversity across the UK, for the benefit of as wide an audience as possible, and to create and encourage debate. It does this by developing opportunities for all UK citizens to engage with film, TV and media heritage and culture. The bfi also works closely with national and regional partners to provide a focus for the diversity of UK moving image culture, while playing a key role in influencing the national and international agenda.

 Established in 1933, the bfi provides a wide range of services, including: bfi National Film Theatre (NFT), bfi London IMAX Cinema (Britain's largest screen), bfi National Library (the world's leading specialist film & television library), bfi National Film &  Television Archive (NFTVA, one of the world's oldest and largest
 culturally significant film & TV archives), The Times bfi London Film Festival, bfi London Lesbian & Gay Film Festival, bfi Distribution (making a wealth of world cinema available for theatrical screening across the UK), the renowned bfi DVD & Video catalogue of world and historic cinema, a wide range of award-winning bfi publications and bfi education materials, film footage, film stills, and research services for the commercial media industry, and the highly-respected Sight & Sound film magazine.

 About IMAX Corporation Founded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies and the newest distribution window for Hollywood films. IMAX delivers the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR technology. IMAX DMR (Digital Re-mastering) makes it possible for virtually any 35mm film to be transformed into the unparalleled image
 and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences. As of December 31, 2005, there were 266 IMAX theatres operating in 38 countries.

 IMAX®, IMAX® 3D, IMAX DMR®, IMAX MPX®, and The IMAX Experience® are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com
     


 

 
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